Kelli Hertzog

Women of Strength Month was adapted from an in-person networking event into a digital content series and on-site donation days due to COVID-19 where we introduced the 2020 Women of Strength through a video interview and digital content series, highlighted sponsor advice, offered online pop-up shop deals and the opportunity to donate to The Perfect Fit for Working Women at donation days at Audi Allentown. Promotions included weekly email newsletters reaching an audience of 12k+, daily social media posts and stories receiving organic reach of 15k+ and weekly on-site donation days bringing 80 participants to Audi Allentown.